Small business website redesign service
We design custom design for each client website. When creating the design, we take into account the current visual identity of the company, the brand, your industry field and also your point of view on the current market. When creating the re-design, we use modern elements and trends. We redesign the website structure so it meets SEO standards and responsiveness, it will be mobile-friendly and search optimized.
In 100% of cases, we strictly adhere to our internal procedures, which helps us maintain the quality of our services at a high level.
Website redesign agency benefits
- Website redesign strategy
- Quality custom redesign
- Content management system for easy administration
- Responsive design, optimized for mobile phones and tablets
- Business analysis and consulting
- Professional website copywriting ( if applicable )
- Affordable website pricing
Many people who came to us wasted their money and especially time ( you can't imagine ) when they tried to solve website creation for free, on their own, as part of "the cost savings". Alternatively, they would find someone who is only barely involved in creating websites and ask to create a website for them at a "good" price. Yes, they saved but at what price?
The result is a poor and the user-friendly environment is very low on their site. It does not meet their website redesign goals they set.
Creating a quality and modern website is very complex. If you don't entrust the creation of your website to experts, the resulting effect can be really unattractive, counterproductive and the chances of it bringing your company increased traffic or sales are very low. We guarantee you a highly functional and visually appealing virtual store-front of your newly redesigned business website.
What kind of websites do we redesign?
- SMBs - small and medium old business websites
- Blogs and News sites
- Out-fashioned, old WordPress themes and templates
- One-page websites
Logically your current site is already online ( live ) that means we need to be fast. That’s why we will take extra steps and testing before we rolled out the newly re-designed website. The transition of the "swapping" should not take more than 1 day, we build the site on a staging site first though.
Depending on your current site you should receive a refreshed look in less than 30 days ( on average 2-3 weeks )
We are ready to create a new customized website for you, which will move your business. Take advantage of our free consultation! upon which you will receive a website investment estimate with zero hidden fees.
We take care of the integration of your website with your google analytics, google ads, google search console and google my business ( if applicable ). You will receive full ownership and administration access on the launch of your site.
The biggest factor on speed optimization is your hosting, then the way the site is built. We keep everything lightweight, we reduce the plugins at bare minimum, set up for you Content Delivery Network (CDN), optimizing the images and fonts, and use website caching out of many other steps that help your speed optimization.
We have chosen the right content management system, WordPress, we do evergreen content creation so it is relevant for lengthy periods of time but editable. We limit the coding aspect and set up the website so it is always scalable. We use reliable CSS framework. We prioritize user experience and speed of the website with simplified trendy clean code design over heavy animated websites.
The website must have a great Information Architecture, from technical perspective we plan your website templates, pages, post types and taxanomies and custom fields with carefully created relationships between each of them. It is all set up based on the UX and sitemap structure for future proofing and scalability.
Our blueprint for development sites consist of WordPress and Oxygen Builder, then with combination of Oxyninja or Automatics.css utility CSS frameworks it gives us full control and make your website fast, lightweight and bloat free. If there are needed custom features we have a senior full-stack developer who is super knowledgeable to scale your business to required level.
We do great local SEO copywriting. Location website landing pages helps you target customers who are searching either from your location or for services within your business location. Copywriting is the hardest part of website developing, why? Because the writer must adjust to UX/UI, work with available keywords, make the content conversion optimized and create super unique content. On top of it, not everybody is knowledgeable in every single industry field of there. That is one of the reason why it is most expensive part of the web design and development. That's true!
With prototyping we validate the decisions made until this point. Prototypes go beyond wireframes and graphic representations (mockups). They’re more functional and will garner keener insights from real users than the previous two stages.
High Fidelity Design
High fidelity prototypes are the most realistic and could be mistaken for the final website. We build the prototype with Figma or on the demo website.
UI - User Interface
Our goal is to predict users’ needs, so they can enjoy more personalized experience, communicating website brand values and make it likeable, and increase the overall feel of the website design.
UX - User Experience
UX design is not easy to nail on the first try as it is ever changing as the users themselves. However we follow the core UX design principles: We put the users first, keeping thee websites consistent and keeping the language the same as the website audience background, and the typography and page hierarchy not too much over-complicated with now trendy animations.
Low Fidelity Design
Rough sketches to storyboarding and allow us to make quick changes easily. Sometimes we overlap it with medium fidelity prototypes to make it more formal, but with no colors and styling defines only user interaction.
Here we define the basic structure and layout of your website. It helps us to visual the understanding of the website service early in the design process. Wireframing is a quick way to create the rough web design, it is easier to present multiple design ideas and update them on the spot and ask for your feedback. If we skip wireframes in the design process, it will become costly to make changes at the later stages of the design, for you.
Personas and User Flows
We create few user personas that will represent a users buying your products or service. To complete these profiles we gather the available information from already conducted market research. We will refer to them in our design process to make correct design decisions so we remain focused on your users' needs, not your business needs.
Managing digital marketing campaigns depends on continuous innovation and most of the time he website is a landing page of many marketing campaigns. We provide you quick-wins to be implemented immediately to achieve better results asap or step-by-step and long term plan to guarantee the quality of all marketing efforts for your website.
SEO and Website Strategy
We can’t create a website strategy without understanding your keyword landscape. With the keyword research, we show you 3 things: Keyword Landscape - What you’re ranking on vs. your competitors. Keyword recommendations - What to target based on your organic traffic and competitor. On-page SEO recommendations - Optimize your top pages with the right keywords
Auditing your website prior re-designing can determine whether or not your current site is optimized to achieve your traffic goals, and if not, how we can improve it to increase performance. We'll be able to find issues that are hurting your SEO and conversions.We conduct a full analysis of all the factors that affect website's visibility in search engines.
Establishing Proper Site Architecture From the Beginning is Critical. Google still needs to crawl the site. Even if you do everything right, google still relies on crawlers. And if they get stuck or confused, you lose. We plan proper structure first, it is clearly organized and have page clusters with non-overlapping topics, literal URLs, and a sensical hierarchy.
We determine who you are really competing with, however what works in a business similar to yours may not work for your brand. Either on the same geographic area ( locally ) or worldwide. We analyze your competitor's complete quality of the services they're offering, their sales tactics, how do they market their services, content on their website and technology used.
Part of this service is extracting information on existing processes within your organization, it can be a very eye-opening experience that will likely uncover and helps you understand what gaps exist within your company and how you can improve them
It can take weeks or even months to paint an accurate data, we are not research agency. For qualitative, or primary research, gives you first-hand information about your market and the customers within your market and on how the market feels about the products currently available in that market it is required that we partner with research agency or data collectors in your required location ( you need a budget for this ). We conducting only secondary research, which is mostly free to access, market research from Public sources (e.g. government statistics ), Commercial sources ( e.g; industry insights compiled by other research agencies, such trends reports and so on. ), and most importantly your own Internal source (e.g. the market data your organization already has
WordPress is probably the most well-known website creation platform in the world. It is free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. It is a non-hosting service, so you will need to purchase one separately as well as your domain name. WordPress is used by 43.2% of all websites on the internet in 2022